(The news featured
below is a selection from the news covered in the Federal
Securities Law Reporter.)
Glassman Says Better Communication
Would Reduce Customer Complaints
SEC Commissioner Cynthia Glassman was asked at a recent
broker-dealer conference hosted by the Financial Services Institute to address
how to create a good relationship with the SEC. The real issue, she said, is
maintaining a good relationship with one's customers. Commissioner Glassman
emphasized the importance of ethics and honesty, as well as disclosing any
conflicts of interest. Clear and understandable communication with customers is
a key to success, she said, and a commitment to meeting not only the letter, but
also the spirit of the securities laws.
Ms. Glassman reviewed the fiscal 2005 enforcement actions
in preparation for her remarks and reported that 15 percent of the 629 actions
were against broker-dealers. The violations varied, but certain conduct was
recurring. While some of the practices constituted outright fraud, Ms. Glassman
said that other cases involved conduct that would was not illegal, but the
broker violated the securities laws by failing to disclose pertinent information
to its customers.
One example was the failure to disclose the receipt of
revenue sharing payments from a select group of mutual funds that a firm
recommended to its customers. The failure to disclose this conflict of interest
violated the securities laws, Ms. Glassman explained, because investors were
denied material information about the full extent of the conflict that could
affect the transactions recommended to them by the firm.
Another example, from a settlement in 2004, was the failure
to deliver mutual fund breakpoint discounts to customers. The SEC recognized the
operational challenges to ensuring that customers received the applicable
discounts given the large number of mutual funds offering different discounts
based on different criteria, but Ms. Glassman said the broker-dealers were
responsible for exercising due care in providing the breakpoint discounts based
on information that was reasonably ascertainable. If the broker-dealers had
clearly disclosed the relevant information, Ms. Glassman said they would
definitely have a better relationship with the SEC.
For the fiscal year that ended September 30, 2005, she said
the most complaints involved broker-dealers, which is consistent with earlier
years. The largest category of complaints related to transfer of account
problems. Ms. Glassman said if brokers would take the time up-front to analyze
any difficulties that may arise in transferring accounts, inform the customer of
any anticipated problems and the options for dealing with them, they could
manage their customer's expectations. Clear communication could reduce or avoid
this otherwise predictable complaint, according to Ms. Glassman.
The next largest category of complaints related to
unauthorized transactions. Ms. Glassman said the real issue may be that a broker
is acting within its authority to sell securities to cover a margin call, but
the customer does not understand how the margin account functions. If a broker
takes the time to inform the customer of the rights and obligations between the
two, it may resolve this area of complaints, in her view.
Another category of complaints involved redemptions or
liquidations. Ms. Glassman said this is a growing complaint that defies ready
explanation. She surmised that it may be due to back-end fees or large surrender
charges that a customer incurs without understanding his or her liability for
them. She once again suggested that many of these complaints could be avoided
with clear up-front communications.
Problems involving account errors may be based on a
customer's inability to understand the information in their statements,
according to the commissioner. Complaints involving unsuitable recommendations
largely reflect market performance, she said. Except for those situations where
a broker has actually made an unsuitable recommendation, she said the best
defense against unfounded complaints is to maintain accurate records consistent
with the broker's compliance obligations.
In reviewing the most frequent complaints over the past
year, Commissioner Glassman said it seemed clear that many enforcement actions
or complaints could be reduced if brokers had taken the time to inform their
customers and to keep them informed through clear disclosure and communications.
If brokers do what is right for the customer and provide the information that
the customer needs to make an informed decision, that would help to create a
good relationship with the SEC, she said.
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